The two-day event will bring together industry leaders from the packaging and labelling industry to meet and share insight into the developments of beverage value chains in the Southern African region.
- The event will provide a platform for Sidel to showcase its innovative packaging solutions and highlight the benefits of its proprietary RightWeight bottle design concept.
- Terence Hobson, Managing Director of Sidel Packaging Systems & Regional Commercial Director, Southern Africa, will be speaking at the conference.
- Industry leaders will have the opportunity to discuss key challenges and opportunities in the beverage packaging industry.
At Sidel, we recognize the fast-evolving market needs in the African region and we strive to introduce flexible and reliable production systems and solutions that are easily adaptable to market developments and future technology.
| Key Benefits | RightWeight Bottle Concept |
|---|---|
| Ensures a bottle is both light and strong enough to survive global supply chains | Proprietary bottle design process that optimizes bottle weight and performance |
| Offers a great end-user experience | Designed to minimize weight while maintaining visual appeal |
| Improves bottle performance | RightWeight concept is applied across various categories |
At Sidel, we engage our experience and global expertise to enable active knowledge transfer. This allows us to introduce flexible and reliable production systems and solutions that are easily adaptable to market developments and future technology. “Africa is one of the best places in the world to present innovative solutions which address fast evolving market needs,” said Terence Hobson, Managing Director of Sidel Packaging Systems & Regional Commercial Director, Southern Africa. “We recognize this market trend and strive to introduce flexible and reliable production systems and solutions that are easily adaptable to market developments and future technology, supported by value-added services.”
Sidel has launched several bottle design innovations over the past two years, including its RightWeight bottle concept. This proprietary bottle design process ensures a bottle is both light while also strong enough to survive global supply chains, look good at the point of sale, offer a great end-user experience and better margins for producers. The packaging industry in South Africa is highly competitive, with 3.12 billion units of beverages packed in PET in 2014, up from 2.49 billion units in 2009, according to Euromonitor. This demonstrates the growing demand for PET packaging in the region. A recent example of Sidel’s RightWeight concept can be seen in the packaging of a leading South African beverage brand. By applying the RightWeight concept, the brand was able to achieve a 10% reduction in packaging costs while maintaining the same level of quality and performance. This demonstrates the potential for RightWeight to benefit producers and manufacturers in the region. In conclusion, the African Label and Packaging Indaba will provide a platform for Sidel to showcase its innovative packaging solutions and highlight the benefits of its proprietary RightWeight bottle design concept. By engaging with industry leaders and sharing insights into the developments of beverage value chains in the Southern African region, Sidel aims to establish itself as a trusted partner in the region.
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